Resilience in the face of challenges

In October 2024, Benma Manufacturer proudly participated in major trade fairs, including those in Hong Kong and Canton. These events gave us the opportunity to reconnect with long-term clients from Europe, the U.S., and the Middle East. Their reactions ranged from happiness to genuine surprise—many thought we had succumbed to the post-pandemic challenges like many other custom bag manufacturers in China.

The custom bag industry has faced immense turbulence over the past few years. The global COVID-19 pandemic, coupled with the U.S.-China trade war, created a perfect storm for Chinese suppliers. Rising tariffs and operational challenges made importing from China more expensive, driving clients to explore alternatives in Southeast Asia.

Despite these obstacles, Benma Manufacturer remained resilient. Our clients returned to us at the trade shows, sharing the challenges they faced with new suppliers. While Southeast Asian manufacturers offered perceived cost advantages, clients encountered persistent issues, including:

• Lower efficiencyresulting in delayed timelines.
• Unskilled labor, which led to quality inconsistencies.
• Higher overall costsdue to extended sampling and production periods.

These experiences reignited their interest in partnering with us for their custom bag manufacturing needs.

The Steps We Took to Adapt

Benma Manufacturer's survival and success during these uncertain times stemmed from strategic shifts and an unwavering focus on client satisfaction. Here’s how we achieved it:

1. Client-centered service:
   We re-evaluated what our clients value most and adapted our services to meet those expectations more effectively. This included offering customized solutions and better communication.

2. Restructured production teams:
   Large production units were reorganized into smaller, flexible teams of 8–10 workers. This enabled us to handle small-quantity orders with faster turnaround times.

3. Improved efficiency and quality:
   We optimized our manufacturing processes to reduce rejection rates, saving costs and ensuring that clients receive top-notch products.

4. Flexible order planning:
   By assisting clients in planning smaller, frequent orders, we helped them better manage inventory while minimizing financial risks.

5. Smart logistics management:
   We streamlined freight solutions to reduce shipping costs and improve delivery timelines, creating additional value for our clients.

6. Diversified client base:
   To mitigate risk, we expanded our client portfolio, balancing large accounts with smaller, consistent orders. This allowed us to maintain stability even during challenging times.

The Result: Thriving in 2025 and Beyond

These proactive measures have brought us new clients while rekindling partnerships with long-time collaborators. Our "Precise and Quick" approach—built on agility, efficiency, and quality—has become a cornerstone of our success. Clients now recognize the value we bring as a custom bag supplier, especially in a competitive global market.

Over the past 15 years, Benma Manufacturer has overcome numerous challenges with a professional team dedicated to excellence. This resilience and dedication form the foundation of our partnerships, and we are excited to continue delivering innovative solutions in the years ahead.